Video
Facilitator
Native Mobile App • Branding • Wireframes • Flowcharts • Product Design • End- to- end User Experience/ User Interface • Prototyping
Challenge Statement
As the UX Designer, I collaborated with a UI designer to enhance the visual design and led the User Experience Review. This involved assessing the information architecture, product strategy, interaction design, and copy adjustments. The project was completed during the Global pandemic, where Video Facilitator’s services were in high demand. The majority of their clientele comprised sales exhibitions and universities that had shifted to virtual platforms due to the pandemic. Video Facilitator provided the unique feature of hosting multiple sessions in a day, allowing users to move freely between rooms hosted by different speakers.
Challenge Statement
My focus as the UX Designer was to clarify the business objectives and create an effortless user engagement. We aimed to position the product as a tool for creating an engaging and interactive space for participants. We wanted to offer the freedom to explore different rooms, engage through polls and interact in breakout areas, just like an in-person event.
The landing page’s final design on the right demonstrates how we achieved a fun and open user experience, catering to the brand’s essence
Initial Iterations on original Video Facilitator landing page
Create a Free Room Call-to-Action
Encourage users to test the tool with a “Create a free room” call-to-action, offering a no-obligation trial to experience its benefits firsthand.
Clear Value Proposition
Use a concise heading to highlight the problem the product solves, followed by a subheading with unique selling points. For example, “Revolutionize Your Virtual Events with Video Facilitator – The All-in-One Solution for Engaging Online Experiences.”
Showcase User Interface
Feature a visually appealing example of the product’s interface on the landing page to capture attention and demonstrate capabilities.
Highlight Key Features
Include a section that outlines key features before customer testimonials, helping users understand the product’s unique advantages.
Customer Reviews Carousel
Add a carousel of customer reviews for a visually engaging and efficient way for users to view multiple testimonials.
Email Subscription Benefit
Encourage email subscriptions by offering valuable content, such as tips on running successful virtual events, to align with users’ interests and enhance their virtual event skills.
Visual Exploration
To achieve this, we carefully selected a colour palette that echoed the brand’s logo, while infusing playful hues to create a sense of fun and joy. Each design was crafted with meticulous attention to detail, combining appealing graphics and easy-to-digest information. Through this approach, we were able to demonstrate how the brand could be brought to life in a way that was both engaging and impactful. The client was thrilled with the results, and we were able to deliver designs that not only met their brief but exceeded their expectations.
UI Design Ideas
Changes that
impact usability
We decided to include a section that talks about four of Video Facilitator’s top features on the landing page because it highlights the unique selling points of the product and provides users with a quick and easy way to understand what sets it apart from its competitors.
This approach not only helps to create a more engaging user experience but also increases the likelihood of conversion as users can quickly see the benefits of using the product.
Furthermore, by highlighting these key features, we were able to build trust with potential customers by demonstrating that Video Facilitator is a powerful and reliable tool that can help them achieve their goals.
Create breakout rooms
Create or remove breakout rooms on the fly while running an event.
Participant driven movement
Create or remove breakout rooms on the fly while running an event.
Global & local timers
Set global or local timers to help keep a conversations on track.
Rapid Polling
Create a rapid poll in under 2 seconds and receive real time feedback from your audience.
Having a clear and actionable CTA like “create a free room” can be very effective in encouraging users to try out your product and experience its benefits firsthand.
After providing the necessary incentive for users to subscribe and enter their email address, such as offering valuable information on running successful virtual events that aligns with their interests, they can gain access to insights, tips, and best practices to maximize the potential of virtual events and create engaging experiences for their audience
Want video
conferences tips?
We have added a carousel of customer reviews to our landing page, providing users with valuable social proof of our product’s effectiveness. The carousel allows users to easily click through and view multiple reviews in a visually engaging format, enhancing their overall experience on our website.
The benefits of adding customer reviews to a landing page are numerous. According to a study by BrightLocal, 91% of consumers between the ages of 18-34 trust online reviews as much as personal recommendations. Additionally, 93% of consumers say that online reviews impact their purchasing decisions. By showcasing positive customer reviews on our landing page, we are able to build trust with potential customers and increase the likelihood of them converting into paying customers.
From Video Facilitator to Berst.io: How a Rebranding Helped Enhance the User Experience
Video Facilitator aimed to become the first virtual meeting rooms software with a multi-room functionality while also improving the aesthetics and personality of their mobile responsive website. Working in partnership with a UI Designer, my role was to conduct a thorough review of the user experience, including button placement, copy, and information architecture to align with the company’s unique selling proposition. This review was conducted during the Global Pandemic when Video Facilitator’s audiences were highly engaged, as businesses were compelled to host sales exhibitions and university open days remotely through collaboration software. The UX review focused on increasing the clarity of Video Facilitator’s USP, thereby enhancing user engagement with the product. Additionally, the UI refresh aimed to unify the company’s logo with the website while creating a fun and approachable branding.
Following the successful rebranding project of Video Facilitator, the company was renamed to berst.io. The rebranding effort focused on creating a new brand identity that would align with the company’s mission and values, while also reflecting its unique personality. The visual design principles that were established during the Video Facilitator project were carried over to the berst.io design, ensuring consistency and a cohesive brand identity.
The berst.io design team aimed to create a modern and innovative look and feel, while maintaining a friendly and approachable tone. The new brand name and visual identity were intended to reflect the company’s commitment to providing an easy-to-use virtual meeting platform that delivers exceptional user experience. The design team also focused on enhancing the website’s mobile responsiveness and usability, with the goal of creating an engaging and seamless experience for users on all devices.
Overall, the rebranding project was a success and helped the company to position itself as a leading player in the virtual meeting rooms industry. The new brand identity and website design have received positive feedback from users and stakeholders, and have contributed to an increase in engagement and conversions.
VF has advantages that some of the other ‘bigger’ names do not
Kerry Gosling Senior CommunityEngagement Advisor Bay of Plenty Regional Council Toi Moana